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The first dependent Indian OTT platform was BIGFlix, launched by Reliance Entertainment in 2008. [1] In 2010 Digivive launched India's first OTT mobile app called nexGTv, which provides access to both live TV and on–demand content. nexGTV was the first app to live–stream Indian Premier League matches on smart phones and did so during 2013 and 2014.
This shift underscores a transformative phase for the industry, where digital distribution is increasingly becoming a vital revenue source for filmmakers and studios. Currently, the OTT audience in India stands at 547 million users, reflecting a 14% increase from 2023’s 481 million, representing a 38% market penetration. [5]
In 2019, the record of simultaneous users watching an OTT event was set at 18.6 million in India by Disney Entertainment's video streaming platform Hotstar. [26] The record was broken again in 2023 with 59 million concurrent viewers during the ICC Cricket World Cup final on Disney+ Hotstar. [27]
Popular examples of streaming services include Netflix, Spotify, YouTube, and Disney+. An over-the-top media service (OTT) is a streaming media service offered directly to viewers via the Internet. OTT bypasses cable, broadcast, and satellite television platforms, the companies that traditionally act as controllers or distributors of such content.
Sony LIV is the first Indian OTT media service platform to produce music content for a Hollywood feature film – producing music for the Hindi version of the blockbuster titled Passengers, starring Chris Pratt and Jennifer Lawrence. The singers for the original soundtrack titled Aadat included Jubin Nautiyal, Shirley Setia and Raftaar.
JioCinema is an Indian subscription video-on-demand over-the-top streaming service owned by JioStar, a joint venture between Reliance Industries, Viacom18 and Disney India. the service was launched on 4th May 2016.
This is a list of top 100 content platforms services by monthly active users (MAU): Name Type MAU Year Ref YouTube: video 2,680,000,000 2023 [1] Tencent Video: video
Planet Marathi is an Indian subscription video on-demand over-the-top streaming media service which is India's first digital platform provide content in Marathi. [4] Planet Marathi claims to have over 550,000 installs and over 24 million video plays since its launch.
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