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2. Kawaii - Wikipedia

   en.wikipedia.org/wiki/Kawaii

   Kawaii (Japanese: かわいい or 可愛い, ; "cute" or "adorable") is a Japanese cultural phenomenon which emphasizes cuteness, childlike innocence, charm, and simplicity. Kawaii culture began to flourish in the 1970s, driven by youth culture and the rise of cute characters in manga and anime (comics and animation) and merchandise ...

3. Bishōjo - Wikipedia

   en.wikipedia.org/wiki/Bishōjo

   In Japanese popular culture, a bishōjo (美少女, lit. "beautiful girl"), also romanized as bishojo or bishoujo, is a cute girl character. Bishōjo characters appear ubiquitously in media including manga, anime, and computerized games (especially in the bishojo game genre), and also appear in advertising and as mascots, such as for maid cafés.

4. Lolita fashion - Wikipedia

   en.wikipedia.org/wiki/Lolita_fashion

   The Japanese sense of "Lolita" also appears in lolicon (from "Lolita complex"), [133] [134] a term associated with Russell Trainer's novel The Lolita Complex (1966, translated 1969) and associated with otaku culture. The concept and genre of media reflects a blend between the aesthetic of kawaii and sexual themes in fiction. [124]

5. Chiikawa - Wikipedia

   en.wikipedia.org/wiki/Chiikawa

   Chiikawa (ちいかわ), also known as Nanka Chiisakute Kawaii Yatsu (なんか小さくてかわいいやつ, "Something Small and Cute"), is a Japanese manga series by Nagano. The main contents of the work are the daily lives and interactions of a series of cute animal or animal-inspired characters.

6. Kogal - Wikipedia

   en.wikipedia.org/wiki/Kogal

   Japanese fashion began to divide by age in the 1970s with the appearance of gyaru magazines aimed at teens. Popteen, the most widely read of these magazines, has been publishing monthly since 1980. While mainstream fashion in the 1980s and early 1990s emphasized girlish and cute , gyaru publications promoted a sexy aesthetic. [17]

7. Japanese aesthetics - Wikipedia

   en.wikipedia.org/wiki/Japanese_aesthetics

   Japanese aesthetics comprise a set of ancient ideals that include wabi (transient and stark beauty), sabi (the beauty of natural patina and aging), and yūgen (profound grace and subtlety). [1] These ideals, and others, underpin much of Japanese cultural and aesthetic norms on what is considered tasteful or beautiful.