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Reagan speaking at a "Just Say No" rally in Los Angeles, in 1987 "Just Say No" was an advertising campaign prevalent during the 1980s and early 1990s as a part of the U.S.-led war on drugs, aiming to discourage children from engaging in illegal recreational drug use by offering various ways of saying no.
DARE to Say No: Policing and the War on Drugs in Schools, by Max Felker-Kantor, The University of North Carolina Press, 288 pages, $27.95 The post DARE Didn't Make Kids 'Say No' to Drugs.
With the help of her Chief of Staff James Rosebush, the first lady launched the "Just Say No" drug awareness campaign in 1982, which was her primary project and major initiative as first lady. [13] Reagan first became aware of the need to educate young people about drugs during a 1980 campaign stop in Daytop village, New York. [118]
Early in the Reagan term, First Lady Nancy Reagan, with the help of an advertising agency, began her youth-oriented "Just Say No" anti-drug campaign. Propelled by the First Lady's tireless promotional efforts through the 1980s, "Just Say No" entered the American vernacular. Later research found that the campaign had little or no impact on youth ...
Ann Barbara Wrobleski [1] (born 1952) was the architect of Nancy Reagan's "Just Say No" campaign and later United States Assistant Secretary of State for International Narcotics Matters from 1986 to 1989.
I just wish he could have found it without having to die for it.” Despite all this, Jeff’s writing is filled with hope, and even gratitude for the position he found himself in at this time.
The PSA was produced by McDonald's to increase sales during the contemporary "Just Say No" anti-drug ad campaign, supported by the United States federal government and several other companies under the influence of Reaganite ideals. The PSA itself consists of Jordan warning about the dangers of drug abuse in a direct address to younger audiences.
[20] It was a "strikingly different tack" from the milder Just Say No campaign championed by previous first lady Nancy Reagan. [9] The ads were often "infused with menace and melodrama." [9] Some spots by a Goodby, Berlin & Silverstein copy team hinted that the earlier Just Say No had been simplistic. [14]