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The ritual view of communication is a communications theory proposed by James W. Carey, wherein communication–the construction of a symbolic reality–represents, maintains, adapts, and shares the beliefs of a society in time. In short, the ritual view conceives communication as a process that enables and enacts societal transformation. [1]
Wilbur Lang Schramm (August 5, 1907 – December 27, 1987) was an American scholar and "authority on mass communications". [1] He founded the Iowa Writers' Workshop in 1936 and served as its first director until 1941.
Thompson, in The Media and Modernity [5] offers five key characteristics to explain the term mass communication. Thompson's first characteristic is the technical and institutional means of production and diffusion, meaning that the "development of mass communication is inseparable from the development of the media industries". [5]
In social science, mass communication is related to communication studies, but has its roots in sociology.Mass communication is "the process by which a person, group of people or organization creates a message and transmits it through some type of medium to a large, anonymous, heterogeneous audience."
In mass communication, the Hierarchy of Influences, formally known as the Hierarchical Influences Model, is an organized theoretical framework introduced by Pamela Shoemaker & Stephen D. Reese. It comprises five levels of influence on media content from the macro to micro levels: social systems, social institutions, media organizations, routine ...
Fr. Gaston Roberge (27 May 1935 – August 26, 2020) was a French Canadian Jesuit priest; film theorist; pioneer of the film appreciation movement in India; founder, with full support of Satyajit Ray, of Chitrabani (1970), [1] the oldest media training institute of Eastern India; founder of the Media Research Centre (EMRC) of St. Xavier's College, Kolkata (1986); former president of Unda/OCIC ...
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Narcotizing dysfunction is a theory that as mass media inundates people on a particular issue, they become apathetic to it, substituting knowledge for action. [1] It is suggested that the vast supply of communication Americans receive may elicit only a superficial concern with the problems of society.