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Pepsi Number Fever, [1] also known as the 349 incident, [2] was a promotion held by PepsiCo in the Philippines in 1992; the promotion led to riots [3] and the death ...
On May 25, 1992, the winning number for the grand prize of ₱1 million was announced to be 349. 800,000 regular bottle caps instead of two were mistakenly printed with the 349 number. However, PepsiCo refused to dispense the full prize to all holders of the 349 cap. This led to riots and lawsuits against the company. [1] Dada: 2002
In 1992, the Pepsi Number Fever marketing campaign in the Philippines accidentally distributed 800,000 winning bottle caps for a 1 million peso grand prize, leading to riots and the deaths of five people. [23] In 1996, PepsiCo launched the highly successful Pepsi Stuff marketing strategy. [24] "
PepsiCo's businesses in these regions, as of 2015, contributed 10 percent to the company's net revenue worldwide. [51] In 1992, the Pepsi Number Fever marketing campaign in the Philippines accidentally distributed 800,000 winning bottle caps for a 1 million peso grand prize, leading to riots and the deaths of five people. [81]
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A fact from Pepsi Number Fever appeared on Wikipedia's Main Page in the Did you know column on 2 July 2020 (check views).The text of the entry was as follows: Did you know... that the Pepsi Number Fever draw in May 1992 was supposed to have just two 1-million-peso winners, but 486,170 people made claims for a winning bottle cap?
Teem is a brand of carbonated soft drink introduced by PepsiCo in 1959 as a lemon-lime-flavored competitor of 7 Up.It was discontinued and delisted in the US in 1984. [citation needed]
On 20 March 2008, PepsiCo announced their acquisition of 75.53% of Lebedyansky, for the sum of US$ 1.4 billion, making PepsiCo the largest shareholder, and parent company of Lebedyansky. [1] The purchase was completed on 28 August 2008.