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Proactiv is an American brand of skin-care products developed by two American dermatologists, Katie Rodan and Kathy A. Fields, and launched in 1995 by Guthy-Renker, a California-based direct marketing company, that was endorsed by famous celebrities [2] The range includes moisturizers, body washes and treatment products, but the brand is known for its three-step anti-acne Solutions 3-step ...
Guthy-Renker was founded in November 1988 by Bill Guthy and Greg Renker. They met at the Indian Wells Racquet Club and Resort in Indian Wells, California. [2] [3] [4] They considered starting an infomercial company after an order was placed at Guthy's cassette duplication company, Cassette Productions Unlimited, for 50,000 copies of a real estate lecture to be sold through infomercials.
In 2002, Fields and Rodan launched their skincare line. Those products ranged from cleansers, to acne treatments. [5] Their Redefine skincare line is a three step regimen. . Starting from either a Clay or Foaming Cleanser (Step 1), a Pore Refining Toner (Step 2), A Defense Lotion or Cream (Step 3), and lastly a Restorative Cream or Lotion (Ste
Proactiv, the acne-oriented skin care brand, is rebranding. The company’s new name will be Alchemee and the products will focus on a range of skin needs, not just acne. Alchemee said it plans to ...
Katie Rodan (née Pregerson, born 1955–1956) is an American dermatologist, entrepreneur, [2] and author. [3] She is co-creator of the acne management system Proactiv, co-founder of multi-level marketing skincare company Rodan + Fields, and operates a private cosmetic dermatology practice in Oakland, California.
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Greg Renker is best known for cofounding Guthy-Renker, a direct-marketing company. [7] [11] He met future business partner and cofounder of Guthy Renker, Bill Guthy, at the Indian Wells Racquet Club and Resort. Guthy's family had leased a vacation home at the resort that Renker's father was managing. [12]
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