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Guthy-Renker was founded in November 1988 by Bill Guthy and Greg Renker. They met at the Indian Wells Racquet Club and Resort in Indian Wells, California. [2] [3] [4] They considered starting an infomercial company after an order was placed at Guthy's cassette duplication company, Cassette Productions Unlimited, for 50,000 copies of a real estate lecture to be sold through infomercials.
Gregory Renker (born 1957), is best known for cofounding Guthy-Renker with partner Bill Guthy. He was born in Phoenix, Arizona in 1957 and had eight siblings. Growing up, Renker's family moved a lot due to his father's work managing country clubs and hotels.
Vicki Ree Principal (born January 3, 1950), [1] [2] [3] later known as Victoria Principal, is an American actress, producer, entrepreneur, and author, best known for her role as Pamela Barnes Ewing on the American primetime television soap opera series Dallas.
Proactiv is an American brand of skin-care products developed by two American dermatologists, Katie Rodan and Kathy A. Fields, and launched in 1995 by Guthy-Renker, a California-based direct marketing company, that was endorsed by famous celebrities [2] The range includes moisturizers, body washes and treatment products, but the brand is known for its three-step anti-acne Solutions 3-step ...
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Traditional infomercial marketers (for example, Guthy-Renker, Beachbody, and Telebrands) source the products, pay to develop the infomercials, pay for the media, and are responsible for all sales of the product. Sometimes, they sell products they source from inventors.
A new package of DVDs was released on May 24, 2011, by Time-Life Video. Unlike the earlier Guthy-Renker collection, which was marketed via mail-order subscription, the new sets were aimed largely at the retail sector. [12] NBC disclosed its participation with Time-Life on the project. [13]
In 2011, the company took on an equity investment from Guthy-Renker. [10] In December 2017, Paramount began originating residential solar loans and later rebranded as Loanpal. [7] In 2019, Loanpal announced a partnership with PenFed Credit Union. [11] In 2019, Loanpal was responsible for 30% of all new residential loans in the U.S. [11] [12]