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The narrative paradigm is generally considered an interpretative theory of communication. [20] It is an especially useful theory for teaching qualitative research methods. [21] Fisher’s theory has been considered for domains ranging from organizational communication to family interaction, to racism, and to advertising.
Storytelling is an ingredient to make an idea "stick". [4] While storytelling is a key ingredient in great advertising, organizational storytelling caters to a very different audience. It deals with human beings in organizations connecting, engaging and inspiring other stakeholders using stories and story structures in their communication.
In many ways, the art of storytelling draws upon other art forms such as acting, oral interpretation and Performance Studies. In 1903, Richard Wyche, a professor of literature at the University of Tennessee created the first organized storytellers league of its kind. [citation needed] It was called The National Story League. Wyche served as its ...
Communication theories vary substantially in their epistemology, and articulating this philosophical commitment is part of the theorizing process. [1] Although the various epistemic positions used in communication theories can vary, one categorization scheme distinguishes among interpretive empirical, metric empirical or post-positivist, rhetorical, and critical epistemologies. [13]
In 1979 he was awarded the Golden Anniversary Monograph Award from the Speech Communication Association for the article that introduced narrative theory to the field of communication. Narrative theory was not totally accepted by the discipline (Miller, 2005, p. 92): It clashed with several pre-existing beliefs as to the nature of human beings ...
Dramatism, a communication studies theory, was developed by Kenneth Burke as a tool for analyzing human relationships through the use of language. Burke viewed dramatism from the lens of logology, which studies how people's ways of speaking shape their attitudes towards the world. [1]
Narrative communication is a way of communicating through telling stories. Narratives can be defined as a symbolic representations of cohesive and coherent events with an identifiable structure, which are bounded in space and time and contain implicit or explicit messages about the topics being addressed. [1]
The ritual view of communication is a communications theory proposed by James W. Carey, wherein communication–the construction of a symbolic reality–represents, maintains, adapts, and shares the beliefs of a society in time. In short, the ritual view conceives communication as a process that enables and enacts societal transformation. [1]