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Singha (Thai: สิงห์; RTGS: Sing) is a pale lager beer manufactured in Thailand by the Singha Corporation Co. Ltd., a subsidiary of its parent company, Boon Rawd Brewery. Singha was first brewed in 1933, and in 1939 officially endorsed by King Rama VIII by allowing the royal Garuda symbol on the bottle.
Boon Rawd Brewery was the first to open in Thailand and produces its beer under the brand name of Singha. It was founded in the early 1930s by Boonrawd Sreshthaputra, who had received the title of Phraya Bhirom Bhakdi from King Prajadhipok. The brewery remains under the management of his descendants, who use Bhirom Bhakdi as their family name.
Beer in Thailand was first brewed in 1933 when a licence was granted to the Boon Rawd Brewery, which still produces Thailand's best-known lager, Singha (pronounced "sing"), sold in standard (5 percent ABV), light (4.5 percent ABV), and draught versions.
The Bhirombhakdi family (Thai: ภิรมย์ภักดี) is a Thai business family of partial Chinese descent.A branch of the Sreshthaputra family, the family traces its origins to Phraya Bhirombhakdi (personal name Boonrawd Sreshthaputra, 1872–1950), who founded the country's first brewery in 1933.
Aside from his responsibilities in beer, soda, and drinking water products; he was also responsible for creating products such as LEO No. 8, Singha Reserve, Singha Lemon Soda, Mashita Seaweed, and Purra Mineral Water. [6] [7] In addition, he also started many new business relationships and joint ventures. Examples include collaborating with ...
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Over half of the alcoholic drinks market consists of beer, and is effectively a duopoly, with Boon Rawd Brewery (which produces Singha and Leo beers) comprising a 58% share and ThaiBev (which produces Chang beer) at 34.3%. [4] [5] Under the 1950 Liquor Act, individuals are prohibited from brewing and distributing their own beer. [6]
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