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Peter Hand developed and marketed a large number of brands. In addition to their flagships Meister Brau and Meister Brau Lite, they also produced beers under the brands Old Chicago Lager, Peter Hand Reserve, Old Crown Ale, Old German, Alps Brau, Peter Hand Extra Light, Van Merritt, Braumeister, Burgemeister, Peter Hand Export, and Holiday Beer.
That year, Peter Hand Brewing was purchased by a group of investors, renamed Meister Brau Brewing, and Lite was soon introduced as Meister Brau Lite, a companion to their flagship Meister Brau. Under the new management, Meister Brau Brewing encountered significant financial problems, and in 1972, sold several of its existing labels to Miller.
The recipe passed on to Peter Hand Brewing Company of Chicago, who sold it as Meister Brau Lite. Peter Hand later rebranded itself as Meister Brau Brewing (to highlight their flagship product in an attempt to go national), but after encountering financial problems in 1972, they sold the Meister Brau line of beers to Miller Brewing Company .
In the case of Meister Brau, that shouldn't be too hard. The iconic pale lager, which Miller used to own, still has some brand recognition. After all, it sold for $32,500.
The mixers are still made at the company's flagship plant in Greenville, Ohio, even as KitchenAid has come to make many non-American-made appliances, as well. The iconic stand mixers are noted for ...
Peter Hand Brewing Company (later known as Meister Brau Brewery), Chicago, the original makers of Meister Brau beer (and Meister Brau Lite); sold their Meister Brau line of beers to Miller in 1972 (who rebranded Meister Brau Lite as Miller Lite) and finally ceased brewing in 1977. They were the last brewery to operate in the city until 1987.
Despite widespread popularity of Meister Brau and Meister Brau Lite, the brewery carried unmanageable debt and in 1972 sold both brands to Miller Brewing Company, which relaunched Lite as "Lite Beer from Miller", and later Miller Lite. [29] [30] In 1967, Rheingold Breweries acquired Dawson Brewing Company in New Bedford, Massachusetts. [31]
In 1972, Miller purchased Lite brand from Meister Brau Brewing of Chicago, then re-branded it as Lite Beer from Miller. [41] In 1976, Schlitz suffered another blow to its image when its Memphis and Tampa plants made "flaky" or "hazy" beer due to production problems. [59]