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Peter Hand developed and marketed a large number of brands. In addition to their flagships Meister Brau and Meister Brau Lite, they also produced beers under the brands Old Chicago Lager, Peter Hand Reserve, Old Crown Ale, Old German, Alps Brau, Peter Hand Extra Light, Van Merritt, Braumeister, Burgemeister, Peter Hand Export, and Holiday Beer.
Remember Meister Brau beer or Pom Poms candies? How about Collier's magazine or General Cinema movie theaters? Following a Dec. 8 trademark auction, those classic brand names -- and dozens of ...
Peru Beer Company, Peru, opened in 1868, closed in 1943. [471] Peter Hand Brewing Company (later known as Meister Brau Brewery), Chicago, the original makers of Meister Brau beer (and Meister Brau Lite); sold their Meister Brau line of beers to Miller in 1972 (who rebranded Meister Brau Lite as Miller Lite) and finally ceased brewing in 1977 ...
Miller Lite is a 4.2% ABV light American lager beer sold by Molson Coors (previously MillerCoors) of Chicago, Illinois. [1] [4] It was first produced in 1975.The company also produces Miller Genuine Draft and Miller High Life.
Despite widespread popularity of Meister Brau and Meister Brau Lite, the brewery carried unmanageable debt and in 1972 sold both brands to Miller Brewing Company, which relaunched Lite as "Lite Beer from Miller", and later Miller Lite. [29] [30] In 1967, Rheingold Breweries acquired Dawson Brewing Company in New Bedford, Massachusetts. [31]
After Prohibition, the brewer was the first to obtain a beer manufacturing permit from the city to resume beer production. [ 1 ] [ 2 ] In 1953, the brewery's workers went on strike at the same time as the other five major brewers in the city ( Schlitz , Pabst , Miller , Blatz , and Gettelman ) in the 1953 Milwaukee brewery strike . [ 5 ]
"I’m often asked if I knew it would work out. The truth is I didn’t." Ash Jurberg shares the story of meeting his wife in an essay for TODAY.com.
In 1972, Miller purchased Lite brand from Meister Brau Brewing of Chicago, then re-branded it as Lite Beer from Miller. [41] In 1976, Schlitz suffered another blow to its image when its Memphis and Tampa plants made "flaky" or "hazy" beer due to production problems. [ 59 ]