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Cultivation theory was founded by George Gerbner.It was developed to seek out the influence that television media may have on the viewers. Most of the formative research underlying cultivation theory was conducted by Gerbner along with his University of Pennsylvania colleague Larry Gross and their students-turned-colleagues Michael Morgan and Nancy Signorielli. [4]
Self-cultivation also alludes to philosophical models in Mohism, Confucianism, Taoism and other Chinese philosophies, as well as in Epicureanism, and is an essential component of well-established East-Asian ethical values. Although this term applies to cultural traditions in Confucianism and Taoism, the goals and aspirations of self-cultivation ...
Cultivation theory argues that media can shape our perceptions of reality by presenting a consistent and repetitive message over time. [5] It suggests that heavy exposure to media, particularly television, can lead to a "cultivation" of a particular set of beliefs. Cultivation theory was proposed by George Gerbner in the 1960s. [6]
Cultivation theory is used especially to study violence in television and how it shapes audience's understanding of the reality of violence in society. Often, because of media's influence, audiences have a more heightened and unrealistic perception of the amount of violence.
For example, Weyant found in 1978 that negative mood induction increased helping in his subjects when the cost of helping was low and the benefits were high. [4] In an experiment with school children subjects, negative mood led to increased helping only when the helping opportunity offered the chance of direct social reward for their generosity.
Positive psychology influenced psychiatry and led to more widespread promotion of practices including well-being therapy, positive psychotherapy, and an integration of positive psychology in therapeutic practice. [117] Benefits of positive influences can be seen in practices like positive psychological interventions (PPIs). It is an ...
Common factors theory, a theory guiding some research in clinical psychology and counseling psychology, proposes that different approaches and evidence-based practices in psychotherapy and counseling share common factors that account for much of the effectiveness of a psychological treatment. [1]
One alternative theory is the catalyst model [21] which has been proposed to explain the etiology of violence. The catalyst model is a new theory and has not been tested extensively. According to the catalyst model, violence arises from a combination of genetic and early social influences (family and peers in particular).