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Sentiment analysis (also known as opinion mining or emotion AI) is the use of natural language processing, text analysis, computational linguistics, and biometrics to systematically identify, extract, quantify, and study affective states and subjective information.
Many different types of analysis can be performed with social media data, including analysis of posts, sentiment, sentiment drivers, geography, demographics, etc. The data analysis step begins once we know what problem we want to solve and know that we have sufficient data that is enough to generate a meaningful result.
Multimodal sentiment analysis is a technology for traditional text-based sentiment analysis, which includes modalities such as audio and visual data. [1] It can be bimodal, which includes different combinations of two modalities, or trimodal, which incorporates three modalities. [ 2 ]
Social network analysis (SNA) is the process of investigating social structures through the use of networks and graph theory. [1] It characterizes networked structures in terms of nodes (individual actors, people, or things within the network) and the ties , edges , or links (relationships or interactions) that connect them.
Politicians and other people concerned with public opinion often attempt to influence it using advertising or rhetoric. Opinion plays a vital role in uncovering some critical decisions. Sentiment analysis or opinion mining is a method used to mine the thoughts or feelings of the general population. [1]
The data collection instrument used in content analysis is the codebook or coding scheme. In qualitative content analysis the codebook is constructed and improved during coding, while in quantitative content analysis the codebook needs to be developed and pretested for reliability and validity before coding. [ 4 ]
Text mining, text data mining (TDM) or text analytics is the process of deriving high-quality information from text.It involves "the discovery by computer of new, previously unknown information, by automatically extracting information from different written resources."
The study of these structures uses social network analysis to identify local and global patterns, locate influential entities, and examine network dynamics. For instance, social network analysis has been used in studying the spread of misinformation on social media platforms or analyzing the influence of key figures in social networks.