Search results
Results from the WOW.Com Content Network
Brand licensing is a well-established business, in both patents and trademarks.A concept established in British business, the world's first licensed character was a soft toy of Peter Rabbit, a fictional character created by Beatrix Potter and patented in 1903, to be sold alongside the first public edition of The Tale of Peter Rabbit.
It exhibits an important facet of the royalty rate concept. For a given royalty rate (i.e. ROS), the licensor obtains a greater percentage of the profit on the product the lower the profitability of the product (and, vice versa, the enterprise gives away a smaller share of the profit to the licensor for a product of high profitability).
Another brand that belongs to the Group is Prénatal (acquired in 1996). Artsana Group is present in the principal countries of the world, often with companies set up locally. In the United States, for example, there is Artsana of America, Inc. [ 2 ] Since 2018, the brand Recaro Kids is used by Artsana under license.
Co-promotion is a marketing practice that allows two or more companies to combine their sales force in order to promote a product under the same brand name and price with a single marketing strategy. [1] It is considered as one of the two major forms of joint marketing (Kalb 1988). Co-marketing is the other form and these terms are often ...
Amazon, Spotify, Apple, Pandora and Google have proposed the lowest royalty rates in history. Not only do they propose rolling back rates and terms to erase all gains over the last 15 years, but ...
In other words, a 0.05% rate of royalty on sales at those prices could be an extreme penalty on the licensee, except that the licesnsees were subsidiaries of companies in developed countries. Poor (or rich) countries dont get everything cheaper.
Reasonable refers mainly to the licensing rates. According to some, a reasonable licensing rate is a rate charged on licenses which would not result in an unreasonable aggregate rate if all licensees were charged a similar rate. According to this view, aggregate rates that would significantly increase the cost to the industry and make the ...
Performance rights organization BMI has filed a rate court action against SiriusXM in an attempt to provide its artists “fair and appropriate fees” for music licensing deals with the radio ...