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Public relations can be described as all of the following: Academic discipline – branch of knowledge that is taught and researched at the college or university level. . Disciplines are defined (in part), and recognized by the academic journals in which research is published, and the learned societies and academic departments or faculties to which their practitioners be
Negative public relations, also called dark public relations (DPR), 'black hat PR' and in some earlier writing "Black PR", is a process of destroying the target's reputation and/or corporate identity. The objective in DPR is to discredit someone else, who may pose a threat to the client's business or be a political rival.
The role of the public relations specialist, in many ways, is to communicate with the general public in ways that serve the interests of the company. PR therefore consists of numerous specialty areas that convey information about the company to the public, including sponsorships, events, issues management and media relations.
Public relations strategies and organization–public relationships. Paper presented at the annual conference of the International Communication Association, San Francisco. Huang, Y. (2001). OPRA: A cross-cultural, multiple-item scale for measuring organization–public relationships. Journal of Public Relations Research, 13(1), 61–90 ...
While traditional public relations and advertising may manage their presentation of facts, "spin" often implies the use of disingenuous, deceptive, and manipulative tactics. [ 1 ] Because of the frequent association between spin and press conferences (especially government press conferences), the room in which these conferences take place is ...
A press conference, also called news conference or press briefing, is a media event in which notable individuals or organizations invite journalists to hear them speak and ask questions.
The Foundation for Public Relations Research and Education (now the Institute for Public Relations) was founded in 1956. [101] The International Association of Business Communicators was founded in 1970. [ 99 ]
Public speaking, also called oratory, is the practice of delivering speeches to a live audience. [3] Throughout history, public speaking has held significant cultural, religious, and political importance, emphasizing the necessity of effective rhetorical skills. It allows individuals to connect with a group of people to discuss any topic.
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