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Even at their usual $40 they'd be a steal, but dual 50% off coupon (plus an extra 13% off on top of that) puts them at their lowest price ever, making them dang near irresistible.
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And during Nordstrom's Cyber Monday sale, you can save up to 60% across fashion, beauty and home, as well as 40% off designer clearance on brands like Burberry, Tom Ford and Versace.
The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.
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In 1982, Victoria's Secret had grown to five stores, a 40-page catalog, and was grossing $6 million annually. [7] Raymond sold the company to Les Wexner, creator of Limited Stores Inc of Columbus, Ohio, for $1 million. [7] [28] In 1983, Wexner revamped Victoria's Secret's sales model towards a greater focus on female customers. [29]
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