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Beginning in the 1940s, researchers began to see patterns under the perspective of the uses and gratifications theory in radio listeners. [14] [15] Early research was concerned with topics such as children's use of comics and the absence of newspapers during a newspaper strike. An interest in more psychological interpretations emerged during ...
Herta Herzog-Massing (August 14, 1910 – February 25, 2010) was an Austrian-American social scientist specializing in communication studies.Her most prominent contribution to the field, an article entitled "What Do We Really Know About Daytime Serial Listeners?", is considered a pioneering work of the uses-and-gratifications approach and the cognitive revolution in media research.
Other theories and models are compatible with active audience theory, including the Encoding/Decoding model and the Uses and gratifications theory.There has been much debate and research on how audiences interpret the Mass media and the effects mass media has on its audiences and the messages they receive.
Ruggiero has been the recipient of numerous fellowships and academic awards of distinction. Among them are the John Simon Guggenheim Foundation Fellowship, the Robert Lehman Visiting Professor in Residence at Harvard’s Villa I Tatti in Florence, the Rome Scholar in Residence at the American Academy in Rome, and membership in the School of ...
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Ruggiero immediately enters the battle to assist the Bulgarians, who had been losing, and manages to turn the tide of the battle. However, he is captured and imprisoned by the Greeks. Leo, impressed with Ruggiero's valor, frees him. He then asks for a favor, and Ruggiero, grateful for his freedom, promises to grant whatever Leo asks.
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