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Doctors publicize their services through their profile, where user- and doctor-generated content is aggregated. Doctors can pay for targeted exposure through ads. [16] Doctors have access to free dispute resolution when they think a review violates the site guidelines. Doctors cannot pay to alter or remove consumer reviews. [17]
RateMDs.com is a free website allowing users to submit and read reviews of doctors, dentists, psychologists, urgent care centers, group practices, hospitals and other healthcare facilities. Founded in 2004, it has gained popularity as a platform for patients to research and share their experiences about healthcare providers.
WebMD is financed by advertising, third-party contributions, and sponsors. Some of the sponsors have influence over the content on WebMD. [11] In 2013, the Chicago Tribune reported that WebMD, "has struggled with a fall in advertising revenue with pharmaceutical companies slashing marketing budgets as several blockbuster drugs go off patent."
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It has since become one of the leading sources of user-generated reviews and ratings for businesses. Yelp grew in usage and raised several rounds of funding in the following years. By 2010, it had $30 million in revenue, and the website had published about 4.5 million crowd-sourced reviews. From 2009 to 2012, Yelp expanded throughout Europe and ...
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