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Non-fiction books about public relations (6 P) ... Pages in category "Works about public relations" The following 10 pages are in this category, out of 10 total.
Pages in category "Non-fiction books about public relations" The following 6 pages are in this category, out of 6 total. This list may not reflect recent changes. C.
Michael Levine (born 1956) is an American writer and public relations expert. [1] He is the author of books on public relations including Guerrilla P.R. [2] He has represented 58 Academy Award winners, 34 Grammy Award winners, and 43 New York Times best-sellers, [3] including Michael Jackson, [4] Barbra Streisand, [5] and George Carlin among many others. [6]
Crystallizing Public Opinion is a book written by Edward Bernays and published in 1923. It is perhaps the first book to define and explain the field of public relations. [1] Bernays defines the counsel on public relations, as, more than a press agent, someone who can create a useful symbolic linkage among the masses.
Effective Public Relations is a book published in 1952 by University of Wisconsin professor Scott M. Cutlip and Allen H. Center. It was the first textbook in the field of public relations and introduced the "Seven Cs of communication".
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Comics and textbooks are not included in this list. The books are listed according to the highest sales estimate as reported in reliable, independent sources. According to Guinness World Records, as of 1995, the Bible was the best-selling book of all time, with an estimated 5 billion copies sold and distributed. [1]
Negative public relations, also called dark public relations (DPR), 'black hat PR' and in some earlier writing "Black PR", is a process of destroying the target's reputation and/or corporate identity. The objective in DPR is to discredit someone else, who may pose a threat to the client's business or be a political rival.
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