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A 1932 Pontiac. Established in 1926 as a companion of Oakland, it was the first marque released as part of the companion make program. Sloan, who had replaced du Pont as GM president in 1923, [18] decided to create various "companion makes" to fill the variety of gaps that had developed in the original pricing hierarchy. [19]
The Oakland Motor Car Company of Pontiac, Michigan, was an American automobile manufacturer and division of General Motors.Purchased by General Motors in 1909, the company continued to produce modestly priced automobiles until 1931 when the brand was dropped in favor of the division's Pontiac make.
This is a list of current automobile marques that have articles on Wikipedia, arranged in alphabetical order. The year of foundation is shown in brackets ...
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It was then used as a warehouse. From 1935, it made all different types of auto parts and service parts as Chevrolet Saginaw Service Parts Plant or from 1969, Chevrolet Saginaw Parts Plant. Closed in 1983, demolished in 1984. Saginaw Steering Gear - Plant 1: Saginaw, Michigan: United States: Steering components: 1906: 1984
LaSalle was an American brand of luxury automobiles manufactured and marketed, as a separate brand, by General Motors' Cadillac division from 1927 through 1940. Alfred P. Sloan, GM's Chairman of the Board, developed the concept for four new GM marques - LaSalle, Marquette, Viking and Pontiac - paired with already established brands to fill price gaps he perceived in the General Motors product ...
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