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Personalization (broadly known as customization) consists of tailoring a service or product to accommodate specific individuals. It is sometimes tied to groups or segments of individuals. It is sometimes tied to groups or segments of individuals.
Customerization uses a “build-to-order” mass customization process to deliver a product or service that fits the needs of the customer. It is a critical aspect of the emerging new marketing paradigm. [2] The word "customerization" is a neologism, defined as the combination of operational customization and marketing customization. [3]
Customization may refer to: Customization (anthropology), the process of cultural appropriation and creation of bespoke design; Customization (international marketing), a country-tailored product strategy; Mass customization, the use of computer-aided manufacturing systems to produce custom output
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Instead of working against them, customization accommodates and incorporates them. Reporter Jeong explains within the article that due to the borrowing of this system, South Korea was able to modernize rapidly. Taking a customization approach is a “quick study of the experiences of older industrialized countries (468 Lewis).
Customer experience tends to be owned by the marketing function within an organization, [69] and therefore has little control or focus on what happens before a customer decides to buy. [further explanation needed] Sales experience is concerned with the buyer's journey up to and including the point that the buyer makes a purchase decision.
Configurators enable mass customization, which depends on a deep and efficient integration of customers into value creation. Salvador et al. identified three fundamental capabilities determining the ability of a company to mass-customize its offering, i.e. solution space development, robust process design and choice navigation (Salvador, Martin & Piller (2009)).
Customisation of Wikipedia allows a registered user to tailor the user experience of Wikipedia according to the user's preferences.User customisation affects only the user's own experience of Wikipedia; it does not affect the reading or editing experience of others.