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The term "decal" refers to the mass-produced art transfer in two different states: 1. As manufactured, which consists of the artwork printed on the upper side of a paper or film label stock, temporarily affixed by a typically water or heat soluble adhesive to the upper side of a silicone- or other release agent-coated paper or film backing stock.
Action Transfers, also known as rub-on transfers, were an art-based children's pastime that was extremely popular throughout the world from the 1960s to the 1980s. They consisted of a printed cardboard background image and a transparent sheet of coloured dry transfer figures of people, animals, vehicles, weapons, explosions and so on.
The first world's first digitally printed vehicle wrap is thought to have been created for Pepsi Co in 1993, which used vinyl to wrap a bus promoting its Crystal Pepsi product. It wasn't long before bus wrap advertising was everywhere and the new form of vehicle graphics trickled down to smaller businesses and consumers.
A shortened version of the term is used for a mass-produced commodity, art transfer, or product label, known as a "decal". Decalcomania is adapted from French décalcomanie , equivalent to décalquer , "to transfer a tracing of", plus English -mania .
The dry transfer technique was used in lettering sheets made by Letraset (left) and other companies (right). Dry transfers (also called rub-ons or rubdowns) are decals that can be applied without the use of water or other solvent. The decal itself is on a backing material such as paper or plastic sheeting much like a transparency. The dry ...
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