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This method would ignore sales that were only possible this year, for reasons such as a merger or acquisition or the launch of a new product or store. However, there is a significant choice of alternative methods of calculation, which makes it difficult to compare figures quoted by different retailers. [1]
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We often default to certain brands when shopping simply because of the name on the package — and the reputation that comes along with it, thanks to clever advertising. We buy Bounty paper towels ...
By comparing a brand's price with a market average, managers can gain valuable insight into its strength, especially if they view these findings in the context of volume and market share changes. Indeed, price premium – also known as relative price – is a commonly used metric among marketers and senior managers. [ 1 ]
One of the unique aspects of retail promotions is that two brands are often involved; the store brand and the brands that make up the retailer's product range. Retail promotions that focus on the store tend to be ‘image’ oriented, raising awareness of the store and creating a positive attitude towards the store and its services.
Supermarkets stock dozens of options for any given food item, and if you're trying to save money, generic or store brands usually offer a better deal. However, this isn't always the case. So ...
A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. [ 1 ] [ 2 ] A private-label brand is almost always offered exclusively by the firm that owns it, although in rare instances the brand is licensed to another ...
Giant Eagle Chicken Broth. Giant Eagle's chicken broth bests name-brand Swanson in taste and price, according to Consumer Reports. The store brand was cheaper by 14 cents a serving at the time of ...