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Neither expert brought up Maxwell House. Is that a good thing? The budget-friendly grocery store instant coffee gets high marks on Amazon (4.7 stars based on more than 17K ratings).
To find the best instant coffee at the grocery store, I reviewed instant brews from Starbucks, Folgers, Maxwell House, Café Bustelo, and Nescafé.
Maxwell House is an American brand of coffee manufactured by a like-named division of Kraft Heinz in North America and JDE Peet's in the rest of the world. Introduced in 1892 by wholesale grocer Joel Owsley Cheek, it was named in honor of the Maxwell House Hotel in Nashville, Tennessee, which was its first major customer. [1]
"General Foods International Coffees" underwent a name change in late 2005 to simply "General Foods International" in order to accommodate recent additions of non-coffee-based beverages (Chai latte and Vanilla Creme). In 2009, it began to carry a "From the makers of Maxwell House" secondary label. During the summer of 2010, this product line ...
Instant coffee solids (also called soluble coffee, coffee crystals, coffee powder, or powdered coffee) refers to the dehydrated and packaged solids available at retail used to make instant coffee. Instant coffee solids are commercially prepared by either freeze-drying or spray drying , after which it can be rehydrated.
Kraft's main coffee brand was, after all, Maxwell House -- famous for its popular "smooth" instant coffee and an entirely different target consumer from Starbucks' snooty and "overroasted" beans.
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