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ActiveCampaign provides cloud-based marketing and sales automation software with features for email marketing, lead scoring and web analytics, a CRM platform, [20] and a live chat messaging platform called Conversations. [8] [11] [21] [22] In 2023, it introduced generative AI capabilities. [23]
The company was founded in 2012 by Andrew Bialecki and Ed Hallen. [9] Both Bialecki and Hallen had previously worked at Applied Predictive Technologies. [8]In August 2022, e-commerce company Shopify announced it was making Klaviyo the recommended email solution partner for its Shopify Plus merchant platform, with a US$100,000,000 strategic investment into the company.
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks [1] and consolidate multi-channel (email, SMS, chatbot, social media) interactions, tracking and web analytics, lead scoring, campaign management and reporting into one system. [2]
Mailchimp is a marketing automation and email marketing platform. [ 5 ] [ 6 ] [ 7 ] "Mailchimp" is the trade name of its operator, Rocket Science Group, [ 8 ] an American company founded in 2001 by Ben Chestnut and Mark Armstrong, [ 9 ] with Dan Kurzius joining at a later date.
Marketing automation in email campaigns primarily involves the use of software or web-based services to execute, manage, and automate marketing tasks and processes. Automation methods are extensively used to replace manual and repetitive tasks where possible and to implement more personalized approaches for interactions. [1] [2] [3] [4]
Headquartered in New York City, LivePerson is best known as the developer of the Conversational Cloud, a software platform that allows consumers to message with brands. In 2018, the company announced its AI offering, allowing customers to create AI-powered chatbots to answer consumer messages, alongside human customer service staff. [3]
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