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Variety seeking or variety-seeking buying behavior describes consumers' desire to search for alternative products even if they are satisfied with a current product.
The related variety seeking, or variety-seeking buying behavior, describes consumers' desire to search for alternative products even they are satisfied with a current product. For example, someone may drink tea with lunch one day but choose orange juice the next day specifically to get something different. [ 3 ]
Simonson showed that when people have to make simultaneous choice (e.g. choose now which of six snacks to consume in the next three weeks), they tend to seek more variety (e.g., pick more kinds of snacks) than when they make sequential choices (e.g., choose once a week which of six snacks to consume that week for three weeks).
Variety-seeking is associated with this dimension. Impulsive : characterised by carelessness in making purchase decisions, spur of the moment purchases, and lack of significant concern with expenditure levels or obtaining value.
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Variety seeking; Virtue This page was last edited on 13 November 2024, at 10:09 (UTC). Text is available under the Creative Commons Attribution-ShareAlike 4.0 ...
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Alternatively, low-involvement consumers who are using variety-seeking behavior see differences between brands and tend to do a lot of switching. [5] To attempt to persuade these consumers into habitual buying behavior, marketers will try to dominate shelf space, cut prices, or introduce new products. [5]