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Variety seeking or variety-seeking buying behavior describes consumers' desire to search for alternative products even if they are satisfied with a current product.
The related variety seeking, or variety-seeking buying behavior, describes consumers' desire to search for alternative products even they are satisfied with a current product. For example, someone may drink tea with lunch one day but choose orange juice the next day specifically to get something different. [ 3 ]
Leigh McAlister is a professor of business marketing at The University of Texas at Austin and is an executive director of the Marketing Science Institute.She is known for her work on retailing, consumer behaviour and variety seeking buying behavior.
Simonson showed that when people have to make simultaneous choice (e.g. choose now which of six snacks to consume in the next three weeks), they tend to seek more variety (e.g., pick more kinds of snacks) than when they make sequential choices (e.g., choose once a week which of six snacks to consume that week for three weeks).
Their study had over 4,000 students in India take a number of tests, in a variety of subjects, at different times throughout the day — some were administered tests shortly after eating, others ...
PLAINVIEW, N.Y. -- Omer Neutra, an Israeli-American soldier from New York, has been confirmed dead in Gaza, the Israel Defense Forces said. A grandson of Holocaust survivors, the 21-year-old from ...
1. May Help ED. ED is a common condition where affected men are unable to get or firm enough for intimacy. ED prescription medications, such as sildenafil (Viagra), can help stimulate blood flow ...
Most modern retailers typically make a variety of strategic level decisions including the type of store, the market to be served, the optimal product assortment, customer service, supporting services, and the store's overall market positioning. Once the strategic retail plan is in place, retailers devise the retail mix which includes product ...