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An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside ...
The Telecommunication Authority of Singapore (TAS) was the statutory board that acted as the national regulator and promoter of the telecommunication and postal industries in Singapore. Prior to 1992, the TAS also managed postal and telecommunications services until Singtel and Singapore Post were split off from the board as corporatised entities.
The Media Development Authority is responsible for promoting and regulating the Singapore media sector. MDA’s function is to grow the media industry by stimulating job creation, seeding and attracting investments, while setting standards that lay the foundation for building a cohesive and inclusive society. [5]
A media agency ensures that a marketing message appeals to consumers, appears in the right place, at the right time and that the advertiser pays the best possible price. There are cases, mainly within the large conglomerates, where both media and creative agencies are housed under one roof, however their P&L usually remains separate.
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It is also a forum where advertising and marketing industry professionals discuss issues and concerns in diverse environments. The IAA supports internship programs for youth exploring job opportunities in the industry, as well as pro bono advertisement campaigns on global themes such as its "Give a Kid a Hand" campaign in 1998. [3]
Jobstreet owns 22.43% of the Taiwanese online employment provider 104 Corporation, [4] 21.13% of the online marketing technology and services company, Innity Corporation and the automotive portal, Autoworld.com.my. [5] Jobstreet.com was selected by Forbes Asia as Best 200 Under a Billion company in 2007 and 2008. [6]
Cathay Advertising was an agency founded in 1946 to service the advertising needs of the Cathay Group in Hong Kong and Singapore. It was used by Bates as a vehicle to drive expansion in the region so that by the late 1960s Ted Bates Inc. was already operating in Manila, Bangkok, Kuala Lumpur, Singapore and Hong Kong. [1]