Search results
Results from the WOW.Com Content Network
The need for affiliation (N-Affil) is a term which describes a person's need to feel a sense of involvement and "belonging" within a social group.The term was popularized by David McClelland, whose thinking was strongly influenced by the pioneering work of Henry Murray, who first identified underlying psychological human needs and motivational processes in 1938.
McClelland's research showed that 86% of the population are dominant in one, two, or all three of these three types of motivation. His subsequent research, published in the 1977 Harvard Business Review article "Power is the Great Motivator", found that those in top management positions had a high need for power and a low need for affiliation ...
David Clarence McClelland (May 20, 1917 – March 27, 1998) was an American psychologist, noted for his work on motivation Need Theory. He published a number of works between the 1950s and the 1990s and developed new scoring systems for the Thematic Apperception Test (TAT) and its descendants. [ 1 ]
The Need for Affiliation is the desire to be around people and be well received socially. It also includes the desire for being a member in a group and conformity. The Need for Power is the desire for control over others and over yourself. It confers the need to be able to exercise direction in the world surrounding you, and cause things to happen.
In the 1960s, psychologist David McClelland expanded on Murray's work, focusing on the effects of human needs in a work environment. [2] His need theory proposes that most people are consistently motivated by one of three basic desires: the need for affiliation, the need for achievement, or the need for power.
A video that has gone viral has exposed a clash between students and school officials in Idaho over whether the term “brown pride” is a symbol of cultural pride or a sign of gang affiliation.
Three candidates, Cydnee Brown, Robert Churchill and LaShawn Riggans, are running to succeed Leon County Judge Augustus Aikens Jr., who is retiring because of age limits. Contact Jeff Burlew at ...
See also Need theory. David McClelland in his 1961 book, "The Achieving Society" identified three motivators that he believed we all have: a need for achievement; a need for affiliation; a need for power; People will have different characteristics depending on their dominant motivator.