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Bass Extra Smooth - A 3.6% ABV pasteurised keg version of Bass, brewed to the same recipe, and most popular in the South West of England. [54] Bass Mild XXXX - A 3.1% ABV keg mild. [55] Bass Best Scotch - A 3.4% ABV keg beer in the North East of England Scotch ale style. [56] It was formerly brewed to 3.8% following its launch in 1986.
Bass announced that White Shield would be discontinued in 1961: it was unpopular with many publicans as it had to be stored at a certain temperature and could not be served chilled. Bass ultimately reversed their decision, but just 15,000 barrels were brewed in 1965. [13] Bass lowered the alcohol content of the beer in 1967.
At the end of 2017, there were a total of 7,450 breweries in the United States, including 7,346 craft breweries subdivided into 2,594 brewpubs, 4,522 microbreweries, 230 regional craft breweries and 104 large/non-craft breweries.
Increasing demand saw it also brewed at other Bass breweries from the 1970s onwards. The beer's popularity reached its apex in 1992 when it was the country's highest selling bitter, selling over a million barrels. [3] The beer has been lauded as "one of Sheffield's most famous exports". After the Cannon's closure production was continued elsewhere.
Stones Bitter became the highest selling beer for Bass Breweries from 1981, when it overtook Worthington E in sales. [citation needed] Stones was the ninth most popular beer in the United Kingdom in 1989, with two per cent of all beer sales. [8] Demand was such that the Cannon Brewery was paying up to £1.5 million per month in duty by 1991. [9]
The vendor was the Bass Brewery. Boddingtons of Manchester acquired Higsons in 1985 but decided to abandon brewing in 1989 to focus on its pubs. Boddingtons' brewing arm was sold to Whitbread in 1990 which subsequently closed the Higsons Stanhope brewery.
Worthington & Co merged with its major Burton rival Bass in 1927. Until the 1960s the Worthington brand, in bottled form, ranked alongside Bass and Guinness as one of only three beers with nationwide distribution. However, bottled beer sales declined as keg beer grew in popularity throughout the 1960s, and the Worthington brewery closed in 1965.
Under reciprocal trading agreements Ind Coope would agree to stock a rival brewer's beer if they replaced their supply of Bass or Worthington with Double Diamond. [5] The keg version was launched in the 1960s, and in the 1960s and the 1970s, it was advertised heavily by Ind Coope, especially on TV, with the tagline: "A Double Diamond works ...