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Bud Light beer boycott may now have a price tag, as AB InBev notches a $1.4bn drop in U.S. sales following transgender influencer row Prarthana Prakash March 1, 2024 at 7:41 AM
Shoppers at Costco recently noticed an asterisk on the price tag for Bud Light beer across the beverage aisle. Experienced Kirkland members have seen the sign before and call it the “death star.”
Anheuser-Busch InBev beer, Michelob Ultra, also brewed by Anheuser-Busch InBev, has surpassed Bud Light in its share of draft lines, marking an end to several decades of dominance
In early June, Modelo Especial topped Bud Light as America's largest selling beer by revenue, [96] [19] after Bud Light had held the spot for 20 years. [18] Forbes reported that AB InBev was facing a "permanent" 15% drop in their stock price that they would be unable to revert as the company's stock continued to slip.
Michelob Ultra has topped Bud Light in draft beer sales for the first time.. Bud Light long ago lost the crown of the top-selling beer at retail stores. Now it has slipped out of the leadership ...
Other beers marketed under the Busch brand name are Busch Light, a 4.1% light lager introduced in 1989, Busch Ice, a 5.9% ice beer introduced in 1995, [67] and Busch NA, a non-alcoholic brew. Ingredients are a mix of American-grown and imported hops and a combination of malt and corn. [ 68 ]
Despite raising prices like other beer brands, it has kept prices comparatively more affordable. It’s also worked to capitalize on Anheuser-Busch’s Bud Light stumble, spending 19% more on ...
Over the last four-week period, Bud Light sales are down 27.1% from a year ago, whereas Miller Lite is up 7.8% and Coors Light grew 15.3%, according to data from Bump Williams Consulting.