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  2. Lead generation - Wikipedia

    en.wikipedia.org/wiki/Lead_generation

    Leads may come from various sources or activities, for example, digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, and events. Lead generation is often paired with lead management to move leads through the purchase funnel. This combination of activities ...

  3. How to Conduct a Digital Marketing Audit: The Essential ... - AOL

    www.aol.com/conduct-digital-marketing-audit...

    For example, are you looking to increase brand awareness, boost conversion rates, increase lead generation, or increase customer engagement? Maybe it’s all of the above and more.

  4. Lead management - Wikipedia

    en.wikipedia.org/wiki/Lead_management

    Generation for the purpose of selling the inquiry itself to another organization would typically include a methodology for selecting one or more buyers and then transmitting the lead via a variety of potential means, like: XML, name–value pairs, fax, email, telephone. In the case of leads generated for an organization's own use it may simply ...

  5. Drip marketing - Wikipedia

    en.wikipedia.org/wiki/Drip_marketing

    Drip marketing can be used as a function of the lead generation and qualification process. Specifically, drip marketing constitutes an automated follow-up method that can augment or replace personal lead follow-up, [citation needed] invented in 1992 by Bill Persteiner and Jim Cecil, also known as Action Plans, and first introduced in software called WinSales. [2]

  6. Lead validation - Wikipedia

    en.wikipedia.org/wiki/Lead_validation

    Lead validation is the process by which sales leads generated by internet marketing campaigns are separated from other types of conversions. Lead validation is crucial for effective internet marketing management; without it, companies can neither accurately evaluate the results of, nor efficiently improve, their SEO, PPC, display advertising, email, content marketing and social media campaigns.

  7. Manage distribution lists in AOL Mail

    help.aol.com/articles/manage-distribution-lists...

    For example, you email the same content to 3 friends every week. Instead, create a contact list called "Friends". Send one email to your group by typing its name: Friends in the "To" field of a new email. Create a new contact list

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