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Yellowpages.com is a United States–based web site operated by Thryv that provides listings for local businesses. In 2013, it was re-branded as YP.com or simply "YP". It currently offers a broad range of marketing tools including online presence, local search, display ads and direct marketing.
YellowPagesDirectory.com is an online search engine and telephone directory. They encompass yellow (business) and residential (white) pages and currently feature over 28.5 million business listings throughout the United States. [1] Users of the site are able to add, edit, and delete their Business and Residential listings.
Most comparison shopping sites aggregate product listings from many different retailers but do not directly sell products themselves, instead earning money from affiliate marketing agreements. In the United Kingdom , these services made between £780m and £950m in revenue in 2005 [ 1 ] [ needs update ] .
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Another early entrant into the then-$11 billion yellow pages industry occurred in 1997 when four Baby Bells banded together to create a co-branded Web site and initiated a $1 million marketing campaign to drive more traffic to their regional yellow pages sites. That "original yellow pages" site was simply a map of the United States, where users ...
The Local Search Association, known in the industry as the LSA, is the regulating body of the United States' yellow pages industry.. Founded in 1975 as the National Yellow Pages Service Association (NYPSA), and later the Yellow Pages Association (YPA), the LSA is the largest trade organization of a print and digital media industry valued at more than $31 billion worldwide.
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