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In the United States, the line launched in Sephora stores, on the Sephora website, and on Fenty Beauty's website. In the United Kingdom, Fenty Beauty was exclusive to Harvey Nichols department stores [14] until May 2019, where the line would also become available in the high street chemist Boots UK. [15]
Fenty (stylised as FEИTY) was a fashion brand of ready-to-wear founded by Rihanna under the luxury fashion group LVMH (Louis Vuitton Moët Hennessy). Fenty was launched in May 2019. [ 1 ] The fashion label made Rihanna the first woman and also the first person of colour to head a luxury brand for the LVMH group. [ 2 ]
Savage X Fenty is a joint venture between Rihanna and TechStyle Fashion Group. [5] Starting as an online-only brand, the entire pre-launch marketing occurred on Rihanna’s Instagram account. [6] The website launched on May 11, 2018, along with a pop-up shop in Brooklyn, New York, which was open the first two days the brand launched. [7]
Rihanna's best-selling Fenty perfume now comes in a solid balm. The alcohol-free Fenty solid perfume lets you apply the warm floral scent wherever you go.
In March 2020, Fast Company named Savage x Fenty one of the 10 most innovative style companies of 2020, alongside brands such as Madewell and Levi Strauss & Co. [38] In October 2020, Savage x Fenty launched the brand’s first menswear collection with Christian Combs, which debuted at the 2020 Fashion Show during New York Fashion Week. [39]
Rihanna has sobriety on the brain in 2025!. The 36-year-old singer revealed that she abstained from alcohol for all of 2024 as she shared her countdown into the New Year on Instagram.. In the clip ...
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