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Mello Yello was featured in the 1990 NASCAR-based movie Days of Thunder, in which Tom Cruise's character, Cole Trickle, drove a Mello Yello-sponsored car to victory in the Daytona 500, although the product name itself is never verbally mentioned in the movie.
In 2013, following Coca-Cola's most recent extension of its sponsorship, the title sponsor was changed to its citrus soda brand Mello Yello. [5] With Mello Yello having introduced a new logo, the NHRA unveiled a new logo for the series in January 2016, as well as a new "My NHRA" marketing campaign that plays upon the logo to feature drivers and ...
Tom Cruise as Cole Trickle, a young race car driver out to make a name for himself in NASCAR. He drives the No. 46 City Chevrolet, the SuperFlo Chevrolet and later the No. 51 Mello Yello Chevrolet. The character was patterned after Tim Richmond, while his name is a nod to veteran racer Dick Trickle. [3] [4]
The 1993 Mello Yello 500 was the 27th stock car race of the 1993 NASCAR Winston Cup Series season and the 34th iteration of the event. The race was held on Sunday, October 10, 1993, before an audience of 110,000 in Concord, North Carolina, at Charlotte Motor Speedway, a 1.5 miles (2.4 km) permanent quad-oval. The race took the scheduled 334 ...
The 1991 Mello Yello 500 was the 26th stock car race of the 1991 NASCAR Winston Cup Series and the 32nd iteration of the event. The race was held on Sunday, October 6, 1991, before an audience of 159,000 in Concord, North Carolina, at Charlotte Motor Speedway, a 1.5 miles (2.4 km) permanent quad-oval. The race took the scheduled 334 laps to ...
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The 1990 Mello Yello 500 was the 26th stock car race of the 1990 NASCAR Winston Cup Series season and the 31st iteration of the event. The race was held on Sunday, October 7, 1990, before an audience of 158,400 in Concord, North Carolina, at Charlotte Motor Speedway, a 1.5 miles (2.4 km) permanent quad-oval. The race took the scheduled 334 laps ...
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