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  2. Pricing strategies - Wikipedia

    en.wikipedia.org/wiki/Pricing_strategies

    A notable practitioner of the good–better–best pricing strategy is Apple Inc., which originally sold one model of iPhone in 2007, but by 2020, had adopted the practice of introducing good, better, and best models of iPhone and Apple Watch. Apple's competitors, such as Samsung Electronics, followed suit. [8]

  3. Market segmentation - Wikipedia

    en.wikipedia.org/wiki/Market_segmentation

    Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...

  4. Apple's segmentation strategy and why it works - AOL

    www.aol.com/news/2010-10-02-apples-segmentation...

    Here's a little interesting weekend reading from Mark Sigal on O'Reilly about "Apple's segmentation strategy." Sigal does a huge overview of Apple's direction over the last ten years, and in the ...

  5. Apple Watch - Wikipedia

    en.wikipedia.org/wiki/Apple_Watch

    The Apple Watch Series 8, the second-generation Apple Watch SE, and the Apple Watch Ultra were announced during Apple's "Far out" event on September 7, 2022. Pre-orders opened on the same day, with the Series 8 and 2nd gen SE shipping on September 16, while the Ultra shipped on September 23.

  6. Segmenting-targeting-positioning - Wikipedia

    en.wikipedia.org/wiki/Segmenting-Targeting...

    In marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation. [1] Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. [2] The S-T-P framework implements ...

  7. Your Apple Watch May Know More About Your Health Than ... - AOL

    www.aol.com/apple-watch-may-know-more-142300887.html

    Over the past decade, Apple has redefined what a watch can do. We talked to Apple’s top brains and other experts about the promises and perils of using wearables to optimize your health.

  8. Apple's iPhone 16 launch will drive the company to a $4 trillion valuation by 2025, Wedbush said. Wedbush analyst Dan Ives raised Apple's price target to $300, citing the iPhone 16's AI features.

  9. Market research - Wikipedia

    en.wikipedia.org/wiki/Market_research

    Market segmentation: Market segmentation is the division of the market or population into subgroups with similar motivations. It is widely used for segmenting on geographic differences, demographic differences (age, gender, ethnicity, etc.), technographic differences, psychographic differences, and differences in product use.

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    related to: apple watch market segmentation