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The video triggered a backlash from American conservatives, including singer Kid Rock, who helped instigate a boycott against Bud Light and Anheuser-Busch more broadly. [ 4 ] [ 6 ] [ 7 ] Proponents of the boycott described the sponsorship as "political" because it involved a transgender woman who had previously advocated for transgender rights ...
Experts are divided about whether such a boycott has legs. Fox News and the New York Post recently observed that Anheuser-Busch’s stock price has dropped, losing more than $6 billion in market ...
Bud Light’s collaboration with transgender social media influencer Dylan Mulvaney earlier this year sparked controversy, leading to a boycott by some beer drinkers. But not everyone is walking ...
Bud Light was the UFC's partner in the U.S. from 2008 through 2017, until rival Modelo took over. Now the company will be taking that role back in a deal that's expected to be worth north of $100 ...
The challenge we see here today is that Bud Light flinched in the face of resistance. And that's kind of a newer thing." SEE MORE: Garth Brooks says his new Nashville bar won't boycott Bud Light
Last quarter, its North America volumes dropped 17.1% year over year, largely due to a marketing campaign with transgender influencer Dylan Mulvaney that sparked a widespread boycott of Bud Light.
Anheuser-Busch InBev’s top marketing executive is speaking out following a monthslong boycott of Bud Light that has cost the brand its title as America’s top-selling beer.
For now the boycott drive is largely contained to social media, where Twitter and Facebook users are posting messages like this: “Boycott NFL Draft being sponsored by Bud light if they want to ...