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For example, "Stop!" has the punctuation inside the quotation marks because the word "stop" is said with emphasis. However, when using "scare quotes", the comma goes outside. Other examples: Arthur said the situation was "deplorable". (The full stop (period) is not part of the quotation.)
When punctuating quoted passages, put punctuation where it belongs, inside or outside the quotation marks, depending on the meaning, not rigidly within the quotation marks. This is the British style. This sound appealing; even as an American, I have never quite accepted the idea that punctuation should go inside the quotes as often as style ...
When using "scare quotes", however, the comma goes outside. Other examples: Arthur said the situation was "deplorable". (The full stop (period) is not part of the quotation.) Arthur said, "The situation is deplorable." (The full sentence is quoted; the period is part of the quotation.)
With quotation marks, we have no rigid rule. Some users prefer using one style (punctuation goes outside the quotation marks when quoting only part of a sentence, but inside when quoting a compete sentence), while other prefer another style (punctuation always goes inside quotation marks).
Alternatively they can be placed inside the quotation marks no matter where they appear in the quoted material; this is known as aesthetic punctuation or American style. Although known as American style and widely used in North America, the latter is also followed in British journalism and fiction writing. [2]
Quotation marks may be used to indicate that the meaning of the word or phrase they surround should be taken to be different from (or, at least, a modification of) that typically associated with it, and are often used in this way to express irony (for example, in the sentence 'The lunch lady plopped a glob of "food" onto my tray.' the quotation ...
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There is no infallible Holy Measure of Typographic Loveliness. Roy Peter Clark, writing for the Poynter Institute, the journalism school in St. Petersburg, Florida, gently satirizes the aesthetic camp, in a 2007 tongue-in-cheek piece about British and American English: "I hate it the way [the British] leave punctuation outside quotation marks.