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Tesco has operated on the Internet since 1994 and started an online shopping service named 'Tesco Direct' in 1997. Concerned with poor web response times (in 1996, broadband was virtually unknown in the United Kingdom), Tesco offered a CDROM-based off-line ordering program which would connect only to download stock lists and send orders.
Tesco Direct was a shopping catalogue and website operated by the British supermarket chain and retailer Tesco. It was supplying non-food goods such as homeware and consumer products with delivery or in-store collection through collection points in Tesco stores. [1] It was run in competition with Argos and Amazon. [2]
The shops have always been branded as 'Tesco', but a new shop in Liverpool was the first to use the format brand 'Tesco Superstore' above the door. [61] Tesco operates a number of in-shop cafes but also began to introduce new restaurants in its shops from 2013 under the "Decks Carvery" brand. [62]
In the late 2000s, Tesco Ireland gradually rebranded as simply "Tesco", using the regular red-on-white Tesco logo. The company opened its first Irish "Tesco Extra" hypermarket at the Clare Hall Shopping Centre in Coolock, north Dublin in 2004, and has also branched into filling stations. Many stores are now also open 24 hours.
In 2018 Tesco began phasing out Everyday Value in favour of "tertiary brands" such as "Ms Molly's", "Hearty Food Co." and "Stockwell & Co.", in effect imitating what Aldi and Lidl do and reviving a previous attempt in 2009 known as 'Discount Brands at Tesco'. [4] In 2023 Tesco released a clothing range featuring the original Tesco Value branding.
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