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Curio Collection is a soft brand, meaning its hotels are supported by Hilton, but retain their own individual branding. [3] [4] Hilton selects independent hotels and resorts to be part of the Curio Collection. [3] [5] The brand was launched in June 2014, [4] and was Hilton's first "collection" brand. [1]
Major soft brands launches were Ascend by Choice (2008), Autograph by Marriott (2010), Curio by Hilton (2014), Best Western Premier (2014), Unbound by Hyatt (2016), and Trademark by Wyndham (2017). Marriott continues to promote growth in its three soft brands, The Luxury Collection, Tribute Portfolio, and Autograph. [6]
In September 2016, Marriott incorporated the W chain into its own portfolio as part of its acquisition of Starwood. [12] In 2024, the Delano Las Vegas, located within the Mandalay Bay, became the W Las Vegas. [13] In December 2024, W Hotels opened W Prague at the Grand Hotel Evropa in Prague, its first hotel in the Czech Republic. [14]
Westin Hotels & Resorts is an American upscale hotel chain owned by Marriott International. As of June 30, 2020 [update] , the Westin Brand has 226 properties with 82,608 rooms in multiple countries in addition to 58 hotels with 15,741 rooms in the pipeline.
Hilton Hotels & Resorts [3] (formerly known as Hilton Hotels) is a global brand of full-service hotels and resorts and the flagship brand of American multinational hospitality company Hilton Worldwide. [4] The original company was founded by Conrad Hilton. As of December 30, 2019, 584 Hilton Hotels & Resorts properties with 216,379 rooms in 94 ...
Hilton Worldwide Holdings Inc. is an American multinational hospitality company that manages and franchises a broad portfolio of hotels, resorts, and timeshare properties. Founded by Conrad Hilton in May 1919, the company is now led by Christopher J. Nassetta. Hilton is headquartered in Tysons, Virginia, United States.
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