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Call to action (CTA) is a marketing term for any text designed to prompt an immediate response or encourage an immediate sale.A CTA most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages, or web pages, which compel an audience to act in a specific way.
United We Stand America – citizen action organization created by Ross Perot after his unsuccessful 1992 presidential campaign; later adopted as a slogan by the Reform Party [5] War on women – phrase used to describe certain Republican policies and legislation that restrict women's rights, especially reproductive rights including abortion
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"Propaganda in the broadest sense is the technique of influencing human action by the manipulation of representations. These representations may take spoken, written, pictorial or musical form." [2] Manipulation can be organized or unorganized, conscious or unconscious, politically or socially motivated.
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Monroe's motivated sequence is a technique for organizing persuasion that inspires people to take action. Alan H. Monroe developed this sequence in the mid-1930s. [1] This sequence is unique because it strategically places these strategies to arouse the audience's attention and motivate them toward a specific goal or action.
Facilitas – the improvising of effective oral or written language to suit any situation. Feminist rhetoric – rhetorical theory concerned with feminism and its critique of social structures. Figura etymologica – repetition of two etymologically related terms. Forensic rhetoric – speaking in a courtroom.
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