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Menu engineering or Menu psychology, is the design of a menu to maximize restaurant profits. [ 1 ] [ 2 ] [ 3 ] This also applies to cafes, bars, hotels, food trucks, event catering and online food delivery platforms.
Menu showing a list of desserts in a pizzeria. In a restaurant, the menu is a list of food and beverages offered to the customer. A menu may be à la carte – which presents a list of options from which customers choose, often with prices shown – or table d'hôte, in which case a pre-established sequence of courses is offered.
Norm Cox is most known for his design of the Hamburger button, a stack of three horizontal black lines. [1] These lines resemble a list of items, which serve as a visual reminder of menu lists. [1] The hamburger menu was designed to be simple, functionally memorable, and mimic the look of the resulting displayed menu list. [1]
WYSIWYM (what you see is what you mean) is an alternative paradigm to WYSIWYG, in which the focus is on the semantic structure of the document rather than on the presentation.
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Google Web Designer is a drag-and-drop page builder for Windows, Mac and Linux from Google for creating interactive HTML5 ads and other HTML5 content. [3] It offers a GUI with common design tools, such as a Text tool that integrates with Google Web Fonts , a Shapes tool, a Pen tool, and 3D tools. [ 4 ]
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