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Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It was founded in 2000 under the name ExactTarget. The company filed for an IPO in 2007, but withdrew its filing two years later and raised $145 million in funding. It acquired CoTweet, Pardot, iGoDigital and Keymail Marketing. In 2012 ...
Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides applications focused on sales , customer service , marketing automation , e-commerce , analytics , artificial intelligence , and application development.
Salesforce management systems (also sales force automation systems (SFA)) are information systems used in customer relationship management (CRM) marketing and management that help automate some sales and sales force management functions. They are often combined with a marketing information system, in which case they are often called CRM systems.
The idea of a stand-alone, cloud-hosted customer base was soon adopted by other leading providers at the time, including PeopleSoft (acquired by Oracle), [11] Oracle, SAP and Salesforce.com. [ 14 ] The first open-source CRM system was developed by SugarCRM in 2004.
OSF Global Services was founded in 2003 in Québec City, Canada, with operations in Bucharest. [citation needed]Over the years, OSF Global Services signed strategic partnerships with Demandware [2] [non-primary source needed] (now Salesforce Commerce Cloud), Salesforce.com, [3] [user-generated source?
HubSpot Academy is an online training program with free courses for content, email, inbound and social media marketing, as well as graphic design, web development, and search engine optimization. [ 59 ] [ 60 ] Some of the courses offer certifications. [ 61 ]
Marc Russell Benioff was born into a Jewish family [citation needed] on September 25, 1964, in the San Francisco Bay Area. [5] He is the grandson of Marvin Lewis, who was a California trial attorney and member of the San Francisco Board of Supervisors who championed the creation of the Bay Area Rapid Transit (BART) system.
Responsys was integrated into what was then the Oracle Marketing Cloud and Oracle Customer Experience Cloud. [27] As of 2021, it is now Oracle Responsys Campaign Management. [28] In September 2021, the company announced Oracle Fusion Marketing. This product uses artificial intelligence to automate the B2B marketing campaign and lead generation ...