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  2. Earned media - Wikipedia

    en.wikipedia.org/wiki/Earned_media

    Owned media is self-published. [6] Sometimes, the categories overlap. For example, paying a social media influencer to promote a product or event is both "social" and "paid" media. [2] If a company is criticized online, and the controversy is described in a news article, that could be both "shared" and "earned" media. [2]

  3. PESO model - Wikipedia

    en.wikipedia.org/wiki/PESO_Model

    The PESO Model is a strategic framework used in marketing and public relations to categorize media into four types: paid, earned, shared, and owned. The model describes the use of different media channels in organizations' marketing approach, and has been widely adopted in the marketing communications industry.

  4. Mass media in the United States - Wikipedia

    en.wikipedia.org/wiki/Mass_media_in_the_United...

    On the future of Spanish-language media in the U.S., Alberto Avendaño, ex-director of El Tiempo Latino/Washington Post, claimed that "Hispanic-American" news coverage in the English-language media is "absolutely pathetic," but he was optimistic, arguing that demographic shifts would inevitably render the Latino media a significant presence in ...

  5. What Does An Earned Media Specialist Do? - AOL

    www.aol.com/news/2014-05-29-what-does-an-earned...

    Getty Images 1. First off, What is Earned Media? Advertisers and marketers know that old-fashioned word-of-mouth (Word of Mouth) marketing is the most effective way to build brand equity and drive ...

  6. The 7 highest-paid CEOs in the US last year were all in the ...

    www.aol.com/article/finance/2017/05/24/the-7...

    The top seven CEOs on the list were involved in media: running cable giants, movie and TV studios, or even video-game companies. The highest-paid CEO was Thomas Rutledge of Charter Communications ...

  7. List of highest-grossing media franchises - Wikipedia

    en.wikipedia.org/wiki/List_of_highest-grossing...

    Home media – $85 million [491] Film Dan Aykroyd Harold Ramis: Sony Finding Nemo: 2003 $2.15 billion: Box office – $1.961 billion [492] DVD & Blu-ray sales – $196 million [493] Animated film Andrew Stanton: The Walt Disney Company Rocky: 1976 $2.11 billion: Box office - $1.993 billion [494] Home media - $119.5 million [495] Film Sylvester ...

  8. Category:American mass media owners - Wikipedia

    en.wikipedia.org/wiki/Category:American_mass...

    American mass media families (9 C, 2 P) A. American newspaper publishers (people) (5 C, 351 P) C. American mass media company founders (7 C, 56 P) N.

  9. Participant (company) - Wikipedia

    en.wikipedia.org/wiki/Participant_(company)

    Participant Media, LLC was an American independent film and television production company founded in 2004 by Jeffrey Skoll, dedicated to entertainment intended to spur social change. [1] The company financed and co-produced film and television content, as well as digital entertainment through its subsidiary SoulPancake, which the company ...