Search results
Results from the WOW.Com Content Network
Marketing is a complex field of decision making which involves a large degree of both judgment and intuition on behalf of the marketer. [10] The enormous increase in complexity that the individual decision-maker faces renders the decision-making process almost an impossible task. The marketing decision engine can help distill the noise.
Technological convergence is the tendency for technologies that were originally unrelated to become more closely integrated and even unified as they develop and advance. For example, watches, telephones, television, computers, and social media platforms began as separate and mostly unrelated technologies, but have converged in many ways into an interrelated telecommunication, media, and ...
The concept has been adopted by Forrester Research, Inc. as a research service for information-technology and marketing professionals, business strategists, and technology industry executives. Technographics has two categories, Social Technographics and Mobile Technographics.
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since
B2C innovators have leveraged technology like mobile apps, native advertising and re-marketing to market directly to their customers and make their lives easier in the process. [3] Examples of B2C businesses are everywhere: exclusively-online retailers include Newegg, Overstock.com, Wish, and ModCloth.
The use of marketing automation makes processes that would otherwise have been performed manually much more efficient and makes new processes possible. Marketing Automation can be defined as a process where technology is used to automate several repetitive tasks that are undertaken on a regular basis in a marketing campaign.
The AMA reviews this definition and its definition for "marketing research" every three years. [14] The interests of "society at large" were added into the definition in 2008. [ 15 ] The development of the definition may be seen by comparing the 2008 definition with the AMA's 1935 version: "Marketing is the performance of business activities ...
In the third generation of technology intelligence, the corporate and technology management both decide the strategy and content of R&D. The insufficient information about the knowledge of the market in the future is used as an opportunity to introduce long term innovations to help the company grow and take advantage of opportunities. [ 9 ]