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In addition to its Quality Inn hotels, the company created Comfort Inn, a lower-price, limited-service chain, and Quality Royale, representing the most upscale locations in the system. The first Comfort Inn opened in July 1981 in Atlanta, Georgia, converted from a decades-old independent motel next to the Georgia Tech campus.
The company has strategic alliances with Intercontinental Hotels (as Holiday Inn), Choice Hotels (as Comfort Inn and Quality Inn), Hilton Hotels, Radisson Hotels, and Wyndham Hotels & Resorts. It is the successor (through a 1999 corporate takeover) of the Journey's End Corporation, a Canadian hotel management and franchising company.
In April 2018, the company began rebranding most of its brands to include the Wyndham name, such as "Days Inn by Wyndham", "Ramada by Wyndham", and "Super 8 by Wyndham". [20] On May 30, 2018, Wyndham purchased the La Quinta hotel brand (franchised to 900 hotels with over 89,000 rooms) and its associated management business, for $1.95 billion in ...
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Choice Hotels created Comfort Inn as an economy limited service brand in 1982. New limited-service brands from existing franchisors provided market segmentation ; by using a different trademark and branding , major hotel chains could build new limited-service properties near airports and freeways without undermining their existing mid-price brands.
Quality Inn was founded in 1939 as Quality Courts United, which was the first hotel chain in the United States. By 1946, the association grew to 50 hotels and to 100 hotels by 1952. [ 3 ] The group was among the first in the industry to offer wall-to-wall carpeting, daily linen changes, 24-hour desk service, and in-room telephones.
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