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A euphemism (/ ˈ juː f ə m ɪ z əm / YOO-fə-miz-əm) is an innocuous word or expression used in place of one that is deemed offensive or suggests something unpleasant. [1] Some euphemisms are intended to amuse, while others use bland, inoffensive terms for concepts that the user wishes to downplay.
The euphemism for Creative journalism refers to the similar use of 'creative' in creative accounting. Here creative is used in the sense to mislead. Here creative is used in the sense to mislead. The term has elements of relationship to tabloid journalism , yellow journalism and fakes news , though there are differences in emphasis and objectives.
For example, the phrase, "John, my best friend" uses the scheme known as apposition. Tropes (from Greek trepein, 'to turn') change the general meaning of words. An example of a trope is irony, which is the use of words to convey the opposite of their usual meaning ("For Brutus is an honorable man; / So are they all, all honorable men").
Flipping, used as a euphemism for fucking, is a slang term first recorded 1911 by DH Lawrence in The White Peacock. A popular combination with heck to make Flipping Heck, serves as a minced oath of the phrase Fucking Hell. Norman Mailer's novel The Naked and the Dead [6] uses "fug" in place of "fuck" throughout. [7] [8] [9]
The process of pejoration leads to words that were once considered euphemisms to now be considered dysphemisms. In American culture, words like "colored" were once considered euphemisms, [12] but have since been replaced by terms like "Black" and "African American". Sometimes slight modifications of dysphemisms can make them acceptable: while ...
Circumlocution is often used by people with aphasia and people learning a new language, where simple terms can be paraphrased to aid learning or communication (for example, paraphrasing the word "grandfather" as "the father of one's father"). Among other usages, circumlocution can be used to construct euphemisms, innuendos, and equivocations.
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A euphemism is a mild, indirect, or vague term substituting for a harsher, blunter, or more offensive term.. It may also substitute a description of something or someone to avoid revealing secret, holy, or sacred names to the uninitiated, or to obscure the identity of the subject of a conversation from potential eavesdroppers.