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"The behavioral component refers to behaviors or experiences regarding an attitude object". [28] An influential model of attitude is the multi-component model, where attitudes are evaluations of an object that have affective (relating to moods and feelings), behavioral, and cognitive components (the ABC model). [29]
Norman's approach is based on classical ABC model of attitudes. However, he changed the concept to be suitable for application in design. The three dimensions have new names (visceral, behavioral and reflective level) and partially new content .
His work helped further the "ABC" tripartite model of attitudes (affect, behavior, cognition). He also furthered the field of attitude measurement with more valid and reliable rating scales. His research program on impression formation demonstrated the role of memory in social judgment.
Reinforcement theory is a limited effects media model applicable within the realm of communication.The theory generally states that people seek out and remember information that provides cognitive support for their pre-existing attitudes and beliefs.
For instance, the action-based model of dissonance [6] describes how conflicting beliefs about an attitude object can create a state of dissonance, which leads to efforts to align one's attitudes and reduce discomfort.This theory highlights how attitude objects, particularly those tied to strong beliefs or values, can drive efforts to resolve ...
The Albarracín model, [7] which is a stage model developed in 2002, builds off both McGuire's work and the Yale attitude change approach in regards to the sequence of message processing stages. The study found that message processing may occasionally bypass early stages and takes a step towards addressing the role of processing stages on ...
This model integrates these three areas to propose a holistic explanation for an individual's response to cognitive dissonance. It models an explanation of the dynamic structure of attitudes and the attitude change involved in cognitive dissonance theory. PCSP posits that beliefs impose constraints on other beliefs, and conditions can either ...
Elaboration likelihood model is a general theory of attitude change.According to the theory's developers Richard E. Petty and John T. Cacioppo, they intended to provide a general "framework for organizing, categorizing, and understanding the basic processes underlying the effectiveness of persuasive communications".