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According to Jung, the development of a viable social persona is a vital part of adapting to, and preparing for, adult life in the external social world. [2] " A strong ego relates to the outside world through a flexible persona; identifications with a specific persona (doctor, scholar, artist, etc.) inhibits psychological development."
The Benjamin Franklin effect, in other words, is the result of one's concept of self coming under attack. Every person develops a persona, and that persona persists because inconsistencies in one's personal narrative get rewritten, redacted, and misinterpreted. [1]
Persona studies is an academic field developed by communication and media scholars. [4] The term "persona" has been discussed by sociologists Robert Park [5] and Erving Goffman [6] in the 1950s. It is a tool to become persons by constructing the conception of our role and connecting the inner conception to the outer world as individuals. [7]
The false self replaces the narcissist's true self and is intended to shield him from hurt and narcissistic injury by self-imputing omnipotence. The narcissist pretends that his false self is real and demands that others affirm this confabulation, meanwhile keeping his real imperfect true self under wraps. [27]
"Masking" is the act of concealing one's true personality, as if behind a metaphorical, physical mask. In psychology and sociology, masking, also known as social camouflaging, is a defensive behavior in which an individual conceals their natural personality or behavior in response to social pressure, abuse, or harassment.
Just like the anima and animus, the persona (derived from the Latin term for a mask, as would have been worn by actors) is another key concept in analytical psychology. It is the part of the personality which manages an individual's relations with society in the outside world and works the same way for both sexes.
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In psychology, the false consensus effect, also known as consensus bias, is a pervasive cognitive bias that causes people to "see their own behavioral choices and judgments as relatively common and appropriate to existing circumstances". [1]