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Baby Phat by Kimora Lee Simmons is a privately held American apparel brand originally established in 1999 by entrepreneur, Russell Simmons. [1] Initially launched as a womenswear offshoot of the menswear label, Phat Farm, Baby Phat by Kimora Lee Simmons eventually grew into a comprehensive lifestyle brand that is widely regarded as one of the most definitive brands of the early aughts era. [2]
The brand's early success was attributed to its association with hip-hop culture, which was growing in popularity at the time. [3] Phat Farm became a recognizable name in urban fashion and expanded its product offerings to include women's clothing as well. [4] In 2004, Phat Farm was sold to the Kellwood Company for a reported $140 million. [5]
The label was launched as a women's wear off-shoot of the men's streetwear line, Phat Farm and overarching fashion label Phat Fashions, which Russell Simmons, her then husband, had founded in 1992. Like Phat Farm and other black-owned fashion labels that emerged around the same period, Baby Phat was created to offer consumers color collections ...
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Journeys Kidz is a specialty footwear brand that opened its first store in 2001 for kids 5–12 years old, [15] [16] with the tagline “Big Kidz Shoes, Little Kidz Sizes.” [17] There are 170 locations in the United States. [18]
How we chose the most comfortable dress shoes for women. For months, Women’s Health editors, including associate commerce editor Lily Wohlner, have been researching the bestselling, most popular ...
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